Monday, January 3, 2011
The Myth of Whole Paycheck
Like most people these days, I watch my budget quite closely. So I've done comparisons between Whole Foods and other grocery stores in my area. And I was really surprised and pleased to learn that "Whole Paycheck" is simply a misnomer.
For basic stock-up stuff, Whole Foods' 365-brand products are really competitive and are often organic when others aren't. So I get my tofu, soy milk, beans (canned and dried), quinoa, brown rice, and rice crackers there all the time. Even my favorite cleanse splurge, Amy's Rice Crust Spinach Pizza, costs a few dollars less than anywhere else.
And don't assume that the produce at Whole Foods is more expensive than at other stores. It's a fact that other grocers jack up their prices on organic produce - way above those of Whole Foods.
So don't shun Whole Foods just because of a perceived truth - when you look at it a little more closely, the real story is quite different!