The Myth of Whole Paycheck

This is in no way an advertisement for Whole Foods Market; you can purchase your cleansing supplies wherever you wish. But I’ve noticed in previous cleanses that people have shied away from Whole Foods, primarily because they’ve heard it referred to as “Whole Paycheck.”

Like most people these days, I watch my budget quite closely. So I've done comparisons between Whole Foods and other grocery stores in my area. And I was really surprised and pleased to learn that "Whole Paycheck" is simply a misnomer.

For basic stock-up stuff, Whole Foods' 365-brand products are really competitive and are often organic when others aren't. So I get my tofu, soy milk, beans (canned and dried), quinoa, brown rice, and rice crackers there all the time. Even my favorite cleanse splurge, Amy's Rice Crust Spinach Pizza, costs a few dollars less than anywhere else.

And don't assume that the produce at Whole Foods is more expensive than at other stores. It's a fact that other grocers jack up their prices on organic produce - way above those of Whole Foods.

So don't shun Whole Foods just because of a perceived truth - when you look at it a little more closely, the real story is quite different!