Anyone remember the Kellogg's SpecialK ad campaign from 1982? It was called "Can't Pinch an Inch on You" and it showed an array of people using their thumbs and forefingers to grab the skin just to the right or left of their belly buttons, or on their sides, just above the hipbones. And the message was if you could pinch an inch, you needed to lose weight.
Fast forward two and a half decades to the era of muffin tops and wide loads. There are many reasons for all the excess flab, but a simple one can be traced back to the '80's. Because back then, when we were all pinching ourselves to make sure we were in shape, we were also eating 500 calories (on average) less per day than we do now. And 500 calories per day translates to approximately one pound a week.
I know, a commercial is designed to compel a consumer to buy a certain product. But in the case of SpecialK, they might have been onto something. An extra inch of flab doesn't do anyone any good - and an extra 500 calories is just excess.
So today, when nobody's looking, give yourself a grab. What do you come up with?